Fact Check-The milk crate challenge is not a satanic ritual

Typo correction

The milk crate challenge seen in videos all over the web was created in the spirit of neighborhood fun and is not a satanic ritual, contrary to the belief of some social media users.

Examples of posts with users connecting the challenge to satanic ritual can be seen in posts here and here .

The milk crate challenge videos popped up on social media platforms in August 2021. The challenge has drawn excitement and concern as both kids and adults are filmed walking across pyramid-shaped stacks of wobbling milk crates. Examples of successful attempts are visible here and here . Injuries have prompted responses (here) from the medical community urging people to stop the challenge.

Reuters could not determine where exactly the challenge began but spoke to two men among the earliest to share the challenge on social media, seen here and here .

In a direct message exchange via Facebook, Jordan Browne said that he and friend Kenneth Waddell just wanted to create something for people to do in their Columbus, Ohio neighborhood to make money. The duo gathered milk crates from a store near a local park; they then offered people $50 if they could make it across the crates without using their hands or falling. “It was Kenneth’s idea, but I put it together, I built it into the pyramid,” Jordan said.

Browne denied claims that the #milkcratechallenge was tied to satanic practices, “I don’t know nothing about that, so I don’t pay attention to the negativity.” When asked about the popularity of the trend, Browne said that he never expected the challenge to go viral; he and Waddell wanted to “just have fun for real.”


False. The viral milk crate challenge is not a satanic ritual; the challenge was created for fun.

This article was produced by the Reuters Fact Check team. Read more about our fact-checking work here .