August 6, 2015 / 2:37 AM / 4 years ago

CORRECTED-China developer launches Airbnb-like platform to tap unsold homes

(Corrects title of and quote from Knight Frank executive para 7)

* Fantasia to use unsold homes for short-term rentals

* Online business to rival Tujia, China’s version of Airbnb

* Unsold homes a drag on the flagging property sector

By Clare Jim

HONG KONG, Aug 5 (Reuters) - Chinese developer Fantasia Holdings Group has launched a vacation rental business similar to Airbnb Inc and HomeAway Inc to utilise the scores of homes left unsold as a property boom faded.

Fantasia’s Home ENE online platform, launched last month, will rival Tujia, the Chinese home rental firm that this week raised $300 million from investors including Singapore-based developer CapitaLand Ltd and Hong-Kong’s All-Stars Investment Ltd to expand at home and abroad.

“There are more than 50 million vacant units in urban China, which have become a major source of properties for vacation use,” Fantasia chairman and CEO Pan Jun said in a statement on Wednesday.

He cited research by Chinese Internet consultants iResearch which showed the short-term lease market is set to grow more than double to 10.5 billion yuan ($1.69 billion) in 2015 from 4 billion yuan in 2014.

Unsold apartments are a hallmark of many provincial Chinese cities, as local governments used land sales and property development to generate growth.

This inventory, however, has weighed on China’s flagging real estate market, which the government is trying to revive in a bid to stem a slowdown in the economy which looks set to post its softest growth this year in a quarter of a century.

David Ji, the head of Greater China reasearch at real estate firm Knight Frank, said an anticipated increase in the number of visitors to smaller cities would help services like Home ENE, provided the homes they put up for rent are in areas that are well developed.

“In the future the tourist destinations won’t be just Beijing and Shanghai, there will be new ones emerging in second and third-tier cities, where hospitality facilities are now inadequate,” he said.

Richard Ji, founding partner at All-Stars Investment which invests in Tujia, also said the company was interested in using unsold apartments.

“China has the world’s largest tourist population...and the largest number of vacant houses in its domestic market, which form a fertile ground for the house sharing market,” he told Reuters.

Tujia, which launched in late 2011 and has more than 310,000 properties listed, said on Monday it was now worth $1 billion. ($1 = 6.2088 Chinese yuan renminbi) (Editing by Miral Fahmy)

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