May 12, 2017 / 4:19 AM / 2 years ago

Dior elevates festival fashion with Los Angeles-inspired Cruise collection

LOS ANGELES, May 11 (Reuters) - Fringed capes, pleated skirts and bolero hats peppered the runway at the Dior Cruise 2018 collection on Thursday as the luxury Parisian label spun its own twist on music festival fashion.

“Dior Sauvage” drew inspiration from the scenic landscapes of Los Angeles and the show took place outdoors against the backdrop of the Santa Monica mountains at sunset.

“Hollywood, it’s about celebrity, red carpet, but I think there is also another side of Los Angeles,” creative director Maria Grazia Chiuri told Reuters before the show.

“The natural element, open space ... in some ways, Dior says that California is a new paradise,” she said.

Models walked between tents, wearing pleated skirts with horses painted or birds embroidered, wide-legged printed trousers, capes with fringe details and belted furs, accompanied by studded bolero hats and laced boots.

The collection was a modern-day spin on styles of the old West, with a color palette of dusky reds and oranges that accented earth tones and textured plaid.

Layering was a key element to the collection that elevated the fashion often seen at festivals such as Southern California’s Coachella.

“I want to have a dialogue with the new generation of Dior women, that they can choose the piece, they can mix in different ways,” Chiuri said.

Popular with celebrities, the Dior show drew Rihanna, Charlize Theron, Demi Moore, Nick Jonas and Brie Larson.

Christian Dior Couture has 198 stores in more than 60 countries, and sales for the brand have doubled over the past five years.

The Cruise 2018 collection is Chiuri’s fifth for Dior since she took the helm of the label from Raf Simons last year.

Chiuri said she hoped Dior could speak to modern women and femininity.

“What does it mean to be feminine, to be a brand that speaks about women? I think (it) has to speak about equal opportunity,” she said. (Reporting by Piya Sinha-Roy; Editing by Paul Tait)

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