July 1 (Reuters) - New at the wheel at Chrysler after taking a 20 percent stake, Fiat FIA.MI CEO Sergio Marchionne wants to revamp the struggling U.S. automaker’s product range.
For an ANALYSIS on Fiat and Chrysler product strategy click on [ID:nL1259806].
Below are some facts about the main brands and marques involved and their key markets:
The following table shows unit sales (in millions) and market share of Fiat and Chrysler in Europe, the United States and the world last year.
2008 EUROPE U.S.A. WORLD
FIAT 1.18 (8.0) N.A. 2.15
CHRYSLER 0.09 (0.6) 1.45 2.0
The industrial group had 9.2 percent of the European market (EU27+EFTA) in the first five months of 2009, according to car industry association ACEA, but negligible sales in the United States.
Its car brands include Lancia, Alfa Romeo and the luxury Maserati and Ferrari. It also owns Iveco trucks and CNH farming and construction vehicles.
The main marques are: Panda, Cinquecento, Grande Punto and the Bravo. The cheapest is the Panda, which starts at 8,830 euros ($11,730), and the most expensive is the Bravo, which can cost 24,300 euros in Italy. The least fuel efficient is the Multipla, which can do 39.2 miles per gallon (mpg) outside the city. The most fuel efficient is the Grande Punto which can do 80.7 mpg. Fiat is planning to launch its iconic city car Cinquecento in the U.S. from 2011, to compete with the Mini (BMWG.DE).
It could also sell its Alfa Romeo MiTo model and a new Milano model to be unveiled next March.
Meanwhile, Chrysler could use Fiat’s platforms and energy-efficient technology, such as its Multiair variable valve-timing system, in city cars and sedans.
Lancia’s marques are Ypsilon, Delta, Musa, Phedra and Thesis. The most expensive is the Thesis, which can cost 55,250 euros and the cheapest is the Ypsilon, with a base price of 11,300 euros in Italy.
The sporty brand’s marques are the MiTo, 147, 159, Brera, Spider and GT. The cheapest model is a MiTo, at 14,800 euros, and the most expensive is a Brera, at 42,700 euros in Italy. The least fuel efficient are the 159, Brera and Spider, with 23.2 combined mpg, while the most efficient is the MiTo with 62.8 combined mpg.
The company has a market share of 10.3 percent in the United States in the first five months but just 0.4 percent in Europe. Its main brands are Chrysler, Dodge and Jeep.
The Chrysler brand marques are: 300 saloon, Aspen SUV, the Crossfire two-seater, the Pacifica, PT Cruiser, the Sebring saloon and the Town & Country convertible.
The lowest user of gas is the Sebring at 30 mpg, while the highest is the Aspen, which manages up to 20 mpg.
The cheapest is the PT Cruiser, which starts at $18,720, and the most expensive is the Aspen Hybrid, which starts at $46,120.
Its car marques are: Avenger, Challenger, Charger, Viper, and Caliber.
The highest gas user is the Viper, at up to 22 mpg, and the lowest are the Avenger and the Caliber, at up to 30 mpg. The cheapest is the Caliber, from $17,090, and the most expensive is the Viper, which starts at $91,220.
The iconic 4X4 overland brand’s marques are: Commander, Grand Cherokee, Liberty, Wrangler, Patriot and Compass.
The highest gas user is the Wrangler, at up to 19 mpg on highways, and the lowest are the Patriot and the Compass, which manage up to 28 mpg. Most expensive is the Grand Cherokee, which will set you back at least $31,230, and the cheapest is the Patriot, which starts at $18,170.
(Reporting by Jo Winterbottom, Gilles Castonguay and Antonella Ciancio)