March 22, 2007 / 5:53 AM / 13 years ago

It's a "Jungle" out there for Disney DVD

LOS ANGELES (Hollywood Reporter) - When Disney releases a two-disc DVD of “The Jungle Book” on the animated classic’s 40th anniversary October 2, expect an army of shoppers to invade stores.

The studio has pegged just 14 animated feature films for “Platinum Edition” treatment, and “Jungle Book” is No. 10. As with the other DVDs in the high-end series, the movie has been restored and includes such new features as a suite of games, deleted scenes and songs, as well as a retrospective feature with Bruce Reitherman, the voice of Mowgli.

The DVD release will be accompanied by an array of “Jungle Book”-themed consumer products so that big retailers will be able to create “Jungle Book” sections in their stores.

Each March and again in October, a new two-disc Platinum Edition DVD of an animated classic is shipped to retailers. Invariably, it tops the sales chart and sells millions of copies, often beating a hot new feature film fresh from a profitable theatrical run.

This month, the Platinum Edition of “Pinocchio,” which debuted in theaters in 1953, gave “Borat” a serious run for its money in stores when both titles came out the same day. In October, the Platinum Edition of “The Little Mermaid,” a big-screen hit in 1989, sold 4 million copies in a single week. In October 2003, “The Lion King” sold 3 million DVDs in two days; in October 2001, “Snow White and the Seven Dwarfs,” the first Platinum Edition DVD, became the first DVD to sell 1 million units in a single day.

Reuters/Hollywood Reporter

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