August 5, 2019 / 9:21 PM / 15 days ago

Gatorade's 'Sports Fuel' slogan not a trademark violation - 7th Circ

A federal appeals court has declined to revive a trademark lawsuit by nutrition consulting company SportFuel against Gatorade for adopting the term “Gatorade The Sports Fuel Company” as a slogan in 2015.

A unanimous three-judge panel of the 7th U.S. Circuit Court of Appeals on Friday said Gatorade’s slogan was a fair use of the term “sports fuel” because it was used to describe the company’s products and not to identify them.

To read the full story on WestlawNext Practitioner Insights, click here: bit.ly/2YJTEac

0 : 0
  • narrow-browser-and-phone
  • medium-browser-and-portrait-tablet
  • landscape-tablet
  • medium-wide-browser
  • wide-browser-and-larger
  • medium-browser-and-landscape-tablet
  • medium-wide-browser-and-larger
  • above-phone
  • portrait-tablet-and-above
  • above-portrait-tablet
  • landscape-tablet-and-above
  • landscape-tablet-and-medium-wide-browser
  • portrait-tablet-and-below
  • landscape-tablet-and-below