December 15, 2009 / 7:08 PM / 9 years ago

FACTBOX-Corporate sponsors' reaction to Tiger sex scandal

Dec 15 (Reuters) - Tiger Woods, engulfed in a sex scandal, has been dumped by at least one big corporate sponsor, while some sponsors have been supportive and others are re-evaluating their relationships with the world’s No. 1 golfer.

Here are details of positions taken by sponsors:

* UPPER DECK - Trading card and memorabilia company Upper Deck said on Tuesday it would not end its sponsor deals with Tiger Woods. “Upper Deck will maintain its exclusive agreement with Tiger in both our sports cards and memorabilia categories, and we look forward to his eventual return to the PGA Tour,” Upper Deck Chief Executive Officer Richard McWilliam said in a statement.

* TAG HEUER (LVMH.PA) - Swiss watch maker Tag Heuer, a unit of LVMH Moet Hennessy Louis Vuitton, said it would be considering its relationship with Tiger Woods. “In light of recent news, including that Tiger Woods has decided to take an indefinite leave from golf, over the coming weeks we will assess our options with Tiger Woods ... regarding our long-term relationship,” it said in a statement.

* ACCENTURE (ACN.N) - Technology outsourcing and consulting firm Accenture said on Sunday it was ending its six-year sponsorship deal with Woods. “The company has determined that he is no longer the right representative for its advertising,” it said. Accenture is the first major sponsor to drop Woods outright.

* GILLETTE (PG.N) - Shaving products maker Gillette, a unit of U.S. consumer giant Procter & Gamble, pulled away from Woods but did not sever ties completely. The company featured Woods in its razor commercials. “As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programs,” it said.

* NIKE (NKE.N) - The American athletic shoe maker, perhaps Woods’ best-known endorsement, is standing by their man. “I think he’s been really great,” Nike chairman Phil Knight told Street & Smith’s Sports Business Journal in an interview published on Monday. “When his career is over, you’ll look back on these indiscretions as a minor blip, but the media is making a big deal out of it right now.”

* PEPSICO PEP.N - U.S. drink and snack manufacturer PepsiCo’s Gatorade unit decided before the sex scandal that it would drop its “Tiger Focus” drink. The company said it would “hope to share more about our 2010 plans soon.”

* AT&T (T.N) - The U.S. telecommunications giant said it was evaluating its relationship with Woods.

* ELECTRONIC ARTS ERTS.O, TLC VISION CORP TLCV.O, Berkshire Hathaway (BRKa.N) unit NETJETS - All announced they were standing by Woods, but that was before he admitted in a statement on Friday that he had cheated on his wife.

* PGA TOUR - Professional golf faces a tough time with the indefinite loss of its biggest draw. TV ratings slumped nearly 50 percent when he took eight months off to rehabilitate an injured leg. The Tour had already lost corporate sponsors due to economic conditions. “We look forward to Tiger’s return to the PGA Tour when he determines the time is right for him,” PGA Tour commissioner Tim Finchem said on Friday. (Reporting by Ben Klayman in Chicago, Jim Loney in Miami; Editing by Pascal Fletcher and Cynthia Osterman)

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