May 14, 2008 / 12:46 PM / 12 years ago

Hasbro buys TV programs, doubles content library

NEW YORK, May 14 (Reuters) - Hasbro Inc HAS.N said on Wednesday it has reacquired the worldwide distribution rights for nearly 1,000 episodes of television programs that feature its characters, doubling the toy and game maker’s library of programming content.

Hasbro said it bought the programs — which feature brands like G.I. Joe, Transformers, My Little Pony and Littlest Pet Shop — from brand management company TV-Loonland, which held the rights to license the content.

Terms of the deal were not disclosed. (Reporting by Martinne Geller, editing by Gerald E. McCormick)

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