Tesco, Sainsbury market share down slightly - TNS

LONDON, May 29 (Reuters) - Tesco TSCO.L and J. Sainsbury SBRY.L have seen their grocery market share erode slightly as the downturn in consumer spending begins to bite, according to the latest data from TNS Worldpanel.

The data, for the 12 weeks ending May 18, showed a sharp contrast between grocers, which are overall continuing their robust growth, and non-grocery retailers, which are in decline, TNS said.

Total non-grocers saw their market shrink 3.5 percent from a year ago, compared with a 6.6 percent increase for grocers.

“The accepted wisdom is that we can postpone major and non-essential non-food purchases whereas spend on food will stay firm, particularly when bolstered by food price inflation,” TNS said in a statement.

Among the grocers, Tesco and Sainsbury's saw their growth slightly below that of the market. By contrast, Asda and WM Morrison Supermarkets MRW.L, which have staged aggressive price-focused campaigns, improved their market share year-on-year.

Following is a breakdown of the market share data published by TNS for the 12 weeks to May 18, 2008:

12 wks to 12 wks to

May 18 May 20

2008 2007 Spending (mln stg) - Total till roll* 28,354 27,354 - Total Grocers** 20,535 19,269 - Total Supermarkets*** 19,082 17,869 Market share (percentages) Tesco TSCO.L 31.1 31.3 Wal-Mart Asda WMT.N 16.9 16.7 Sainsbury SBRY.L 16.0 16.3 Morrison MRW.L 11.4 11.2 Somerfield 3.7 3.8 Waitrose [JLP.UL] 3.9 3.9 Iceland 1.6 1.7 Lidl 2.3 2.3 Aldi 2.8 2.5

* The till roll measures, by retailer, the total amount spent by each household interviewed in the grocery store as shown by the total amount printed on their till receipts, excluding items such as motor fuel purchases and kiosk sales.

** Total grocers refers to stores whose principal business is grocery retail.

*** Total supermarkets refers to all those stores operating from multiple locations. (Compiled by Rachel Sanderson; Editing by Quentin Bryar)


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