LOS ANGELES (Hollywood Reporter) - British director Sally Potter’s new film, “Rage,” will premiere on mobile phones when Babelgum offers one episode from the film per day for seven days via its free mobile application for iPhone and iPod devices, beginning on September 21.
The episodic mobile release will be available in the United States, the United Kingdom, Italy, France, Germany and Spain.
Written and directed by Potter, “Rage” tells the behind-the-scenes story of a New York fashion show through a series of interviews, as if shot by a schoolboy on his mobile phone over a seven-day period. The film, which features Simon Abkarian, Steve Buscemi, Lily Cole, Judi Dench, Eddie Izzard, Jude Law, John Leguizamo and Dianne Wiest, premiered at the 2009 Berlin Film Festival.
The mobile premiere will kick off a multiplatform, multiterritory release that includes the U.S. DVD release on September 22 through Liberation Entertainment; an interactive satellite premiere in the U.K. on September 24; the online release via Babelgum beginning September 28; and the Adventure Pictures DVD release in the U.K. and Ireland on September 28.
The red carpet event and Q&A after the September 24 premiere at London’s BFI/Southbank will be broadcast online commercial-free on Justin.tv.