Football is undoubtedly a global sport, and donning a player’s name on your shirt or proudly displaying the insignia of your favourite club, is a rite of passage for millions of fans around the world. One such emblem, the Liver bird, has become the iconic symbol of a global network, instantly recognisable across the world, representing the city of Liverpool, Liverpool FC and something less tangible – what it means to be part of the Liverpool FC family.
Liverpool FC (LFC) clearly understands its international reach and the growth opportunities that it brings. The evolution of this marketplace has seen the club’s followers expand to an estimated 700 million people – not bad for a city with a population of 490,000...
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