Puma, the world’s third-largest sportswear brand, pledged to eliminate all releases of hazardous chemicals across its global supply chain by 2020.
The announcement comes less than two weeks after Greenpeace launched its “Dirty Laundry” report, which points to commercial links between major clothing brands, including Nike, Adidas and Puma, and suppliers responsible for releasing hazardous and hormone-disrupting chemicals into Chinese rivers.
Puma’s statement incorporates many elements determined by Greenpeace as crucial to bringing about systematic change within the textile industry: a precautionary approach to chemicals management, a clear timeline for reaching zero discharge, and the elimination of all discharges of hazardous chemicals throughout its supply chain and product lifecycle - including those coming from polluting production activities such as wet processing.
Puma has also stated that it will publish an action plan within the next eight weeks, which will detail how it intends to deliver on its commitment.
“Round one of the Detox challenge goes to Puma - now Nike and Adidas better get in gear, or else risk falling behind in the race towards a toxic-free future”, said Martin Hojsik, Coordinator of the Toxic Water campaign at Greenpeace International. “It’s not enough for Nike and Adidas to follow Puma’s lead - Greenpeace is calling on all three companies to show leadership by becoming more transparent about the hazardous chemicals currently released during the manufacture of their products”.
As part of the Greenpeace “Detox” campaign, on July 23, more than 600 consumers and volunteers joined Greenpeace activists in stripping off their clothes outside Nike and Adidas stores in 10 countries, setting the record for the world’s largest simultaneous striptease.
Meanwhile thousands of people have added their names to an online petition that challenges the CEOs of Nike and Adidas to use their power and influence to tackle the urgent issue of toxic water pollution.
In May, Puma released initial results from its groundbreaking effort to develop an Environmental Profit & Loss (EP&L) statement.
Photo by Carey Ciuro/flickr/Creative Commons
Reprinted with permission from Sustainable Business