August 17, 2009 / 9:12 AM / 10 years ago

Sony Ericsson targeting profits, mkt share

* profits, higher market share in focus

* profits “can’t be too far away”

* plans refocus of product portfolio

By Tarmo Virki, European technology correspondent

HELSINKI, Aug 17 (Reuters) - Struggling handset maker Sony Ericsson (6758.T) (ERICb.ST) is focusing on a return to profit and increasing its market share, incoming Chief Executive Bert Nordberg told Reuters in an interview.

“I would go for increased market share and restoring profitability,” Nordberg said when asked where he hopes to see Sony Ericsson in 1-2 years’ time.

He said turning to profit “can’t be too far away”.

Sony Ericsson said on Monday Chief Executive Dick Komiyama would retire at the end of the year, with Ericsson executive Nordberg to take the helm effective October 15.

The venture has reported steep losses in past quarters and seen its market share slip to below 5 percent.

Nordberg said he would continue ongoing restructuring at the firm and look for a strategic refocus of its product portfolio

— the company’s key weakness. — the company’s key weakness.

“In this industry you need smash-hit products,” he said.

(Reporting by Tarmo Virki)

((tarmo.virki@reuters.com, +358-9-680 50 235, Reuters messaging: tarmo.virki.reuters.com@reuters.net)) Keywords: SONYERICSSON CEO/

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