* Jenny Craig prohibited from advertising superior program
Jan 20 (Reuters) - Weight Watchers International Inc WTW.N said it had won a temporary restraining order that prohibits Jenny Craig Inc from advertising claims of superiority over Weight Watchers' weight loss program.
On Tuesday, the company filed a lawsuit in Manhattan federal court saying Jenny Craig falsely claimed in a television commercial that “a major clinical trial” shows its clients on average lost more than twice as much weight as “those on the largest weight loss program,” a reference to Weight Watchers.
Weight Watchers said Jenny Craig, a unit of Switzerland's Nestle AG NESN.VX, did not in fact conduct a major clinical trial comparing the companies' products and alleged that studies Jenny Craig cited were conducted 10 years apart and not useful in such a comparison. [ID:nN19229292]
“The swiftness and strength of the ruling supports our assertion that Jenny Craig is making false and unsupported advertising claims,” Weight Watchers Chief Executive David Kirchhoff said in a statement.
Jenny Craig was not immediately available to comment.
Shares of New York-based Weight Watchers closed at $29.09 Wednesday on the New York Stock Exchange.
The case is Weight Watchers International Inc. v. Jenny Craig Inc, U.S. District Court, Southern District of New York, No. 10-00392. (Reporting by Abhishek Takle in Bangalore; Editing by Anil D’Silva)
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