September 25, 2007 / 6:51 AM / 12 years ago

Nintendo becomes Japan's 2nd most valuable company

TOKYO, Sept 25 (Reuters) - Nintendo Co Ltd 7974.OS roared past Canon Inc (7751.T) to become Japan’s second most valuable company behind Toyota Motor Corp (7203.T), driven by its hot-selling Wii game console and DS handheld player.

Nintendo’s Wii has so far outsold Sony’s (6758.T) PlayStation 3 by a large margin since their launches late last year as Nintendo’s strategy to expand the gaming population by offering easy-to-play but innovative games has proved a big success. Shares in Nintendo were up 2.6 percent at 58,900 yen in afternoon trade on Tuesday, bringing its market value to 8.34 trillion yen ($72.6 billion), surpassing Canon’s market capitalisation of 8.20 trillion yen.

It, however, is still just one-third of Toyota’s 24 trillion yen. Toyota is the world’s most profitable and valuable automaker.

Nintendo shares have more than quadrupled over the past two years, initially boosted by strong demand for the DS, then by brisk sales of the Wii.

((Reporting by Kiyoshi Takenaka, editing by Mike Miller; Reuters Messaging: kiyoshi.takenaka.reuters.com@reuters.net; +81-3-3432-8837; kiyoshi.takenaka@reuters.com))

($1=114.88 Yen) Keywords: NINTENDO/MARKET VALUE

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