Yahoo users to gain more access to Facebook

A Yahoo! billboard is seen in New York's Time's Square January 25, 2010. REUTERS/Brendan McDermid

NEW YORK (Reuters) - Yahoo Inc is planning to introduce features that will give its users even more access to updates from the popular social networking site Facebook, expanding a partnership the web companies struck last year.

Starting Monday, Yahoo and Facebook accounts can be more broadly linked together, allowing Yahoo users, for instance, to have a Facebook newsfeed delivered to their homepage or mail.

The additional integration will also make it easier to share activities performed on Yahoo sites, such as photos uploaded Yahoo’s Flickr, across Facebook. The expansion was announced by Yahoo on Sunday.

The new features underscore Yahoo’s efforts to tap the popularity of social networking, and keep its users from fleeing to hot sites like Facebook, which counts more than 350 million worldwide users.

Yahoo also said it would rename Yahoo Profiles, a central spot for users to manage their identity and activities, to Yahoo Pulse and change the settings to make privacy features easier to use.

Reporting by Paul Thomasch; editing by Gunna Dickson