Baidu aims for 79 percent share of China search market

A pedestrian walks past the company logo of Baidu located outside their headquarters in Beijing March 24, 2010. REUTERS/David Gray

BEIJING (Reuters) - China’s top Internet search company Baidu aims to raise its share of China’s PC and mobile search market to 79 percent next year, a senior executive said on Tuesday, helped by a Google retreat.

Baidu General Manager for Corporate Development Tang Hesong made the comments to reporters during a news conference on Tuesday.

The Chinese search engine captured more than 64 percent of China’s search market in the first quarter, up from 58.4 percent in the fourth quarter, according to research firm Analysys International.

Reporting by Huang Yuntao and Ken Wills; Editing by Chris Lewis