BERLIN, Sept 2 (Reuters) - Panasonic Corp 6752.T is aiming tograb a 50 percent share of the European 3D television market this year as demand exceeded expectations, its head of Europe said on Thursday.
The company expects sales of 3D televisions to generate 15-20 percent of its revenue in Europe, Laurent Abadie told Reuters in an interview ahead of the start of consumer electronics trade show IFA in Berlin.
Abadie said the company had been caught by surprise by the high demand for 3D TVs.
“We had a quite aggressive target but demand was three to four times higher,” Abadie said but declined to say what Panasonic’s target was.
That had caused some delivery problems, but delivery will be back on track this month, he added.
(Reporting by Nicola Leske and Nadine Schimroszik)
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