NEW YORK (Reuters) - Elmo may be missing but Mattel Inc’s ticklish T.M.X. Cookie Monster and Ernie dolls made the lineup of toys that retailer Toys “R” Us expects to be this year’s stars.
Toys “R” Us unveiled its annual hot toy list on Thursday featuring items it expects to be among the best sellers during the holiday shopping season, the crucial time of year for the toy industry.
Last year, the plush red T.M.X. Elmo made the list and enjoyed its strongest selling period since its 1996 debut.
This year, Mattel is looking to capitalize on that success by extending the T.M.X. franchise to Sesame Street characters Cookie Monster and Ernie.
Toys “R” Us also listed music video game Guitar Hero 3 and Jakks Pacific Inc’s EyeClops as potential hot sellers.
The EyeClops is a handheld magnifying glass that lets users view almost anything at 200 times normal size on a television screen.
Guitar Hero 3 enables players to emulate rock stars by strapping on a guitar-shaped controller and playing hit songs from groups like The Rolling Stones, Guns N’ Roses and the Beastie Boys.
The game will also be available on Nintendo’s Wii game system for the first time.
As in recent years, the 2007 holiday toy lineup boasts a wide array of child-friendly versions of adult gadgets like MP3 players, cell phones and computers, a few of which made the Toys “R” Us list.
LeapFrog Enterprises Inc’s ClickStart My First Computer, a device that turns a television into a computer, and Hasbro Inc’s Made for Me MP3 player for babies should both be in demand this Christmas, Toys “R” Us said.
The retailer also selected Play Along’s Hannah Montana In Concert Collection Doll to be one of the most highly coveted items this Christmas.
“I don’t think there’s going to be anything hotter than that,” independent toy industry consultant Christopher Byrne said of the doll, which is based on the Disney Channel TV series.
“One of the hottest licenses out there is going to be Hannah Montana.”
Following is the Toys “R” Us “Fabulous 15” list of hot new toys for the 2007 holiday season:
* Aqua Dots Super Studio from Spin Master
* Clickstart My First Computer from LeapFrog
* Daisy Pocket Mod from Razor
* EyeClops from Jakks Pacific
* GeoTrax Rail & Road System from Mattel’s Fisher-Price
* Grand Walk-In Kitchen from Step 2
* Guitar Hero 3: Legends of Rock Game from Activision
* Hannah Montana In Concert Collection Doll from Play Along
* Made for Me MP3 Music Player from Hasbro’s Playskool
* Monopoly: Boutique Edition from Hasbro
* Shining Stars from Russ Berrie & Co
* Smart Cycle from Mattel’s Fisher-Price
* T.M.X. Friends from Mattel’s Fisher-Price
* Transformers Ultimate Bumblebee from Hasbro
* XPV R.A.D. Robotic Air Defense from Jakks Pacific