TORONTO (Reuters) - The CBC, Canada’s public broadcaster, and the National Post daily newspaper have agreed to share content across their media platforms, the companies said on Thursday.
The Canadian Broadcasting Corp and the Post, which is owned by Canwest Global Communications, did not disclose the terms of the deal.
Under the agreement, the CBC’s website will run daily financial stories and podcasts from the Post, while the Post will run daily CBC sports stories on its website and occasionally in the print edition of the newspaper.
The recession has eroded the advertising revenue base of the CBC, Canwest and other media groups, as companies cut back on marketing spending amid the downturn.
This forced the CBC to announce 800 job cuts in late March, along with a plan to sell assets. In November 2008, Canwest cut 560 jobs.
The agreement brings together two news organizations that have not always seen eye to eye. In 2003 and 2004, for example, the Post ran a regular feature called “CBC Watch” in which it accused the CBC of left-wing bias.
Reporting by Wojtek Dabrowski; editing by Peter Galloway