NEW YORK (Mediaweek) - Walter Cronkite, the TV news icon often described as “the most trusted man in America,” is returning to television, signing on as a regular contributor to the startup cable network Retirement Living TV.
Beginning November 20, the former CBS Evening News anchor will contribute weekly editorial commentaries during the channel’s two-hour noontime program, Daily Cafe. Each of Cronkite’s videotaped messages will run between seven and 10 minutes in length.
The “Cronkite’s Commentaries” segments will provide the veteran newsman a platform from which to offer his take on a host of issues, ranging from politics to the environment.
Retirement Living made the announcement Thursday morning, capping months of negotiations with the 91-year-old Cronkite. Terms of the deal were not disclosed.
While Cronkite signed off from CBS News for the last time on March 6, 1981, he has stayed true to his parting words, “old anchormen, you see, don’t fade away; they just keep coming back for more.” Over the years, he has made occasional appearances on TV, including Discovery Channel documentaries and specials.
Retirement Living reaches some 29 million U.S. households, primarily through DirecTV. Its broadcast day runs from 9 a.m. to 5 p.m. EST.