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Dow Jones says to launch glossy magazine

People leave the Dow Jones building in New York, June 26, 2007. Dow Jones & Co said on Monday that it will launch a glossy magazine called "Pursuits" to cover lifestyle trends and attract advertisers interested in catering to its more affluent readers. REUTERS/Keith Bedford

NEW YORK (Reuters) - Dow Jones & Co said on Monday that it will launch a glossy magazine called “Pursuits” to cover lifestyle trends and attract advertisers interested in catering to its more affluent readers.

Pursuits will launch in September 2008 and be marketed to about 800,000 subscribers in the Wall Street Journal’s top 18 markets, Dow Jones said.

“Advertisers have asked for new opportunities to reach our unique audience through a glossy magazine, and we believe Pursuits magazine will engage this audience in a new and exciting format for the Journal,” said Michael Rooney, Dow Jones’s chief revenue officer.

Dow Jones described Pursuits as a “visually powerful magazine that captures an intimate view of the world of wealth, from luxury goods and travel, to art and investing”.

Among the participants in the magazine is Robert Frank, the Journal’s wealth reporter and author of “Richistan”. The magazine will include features on fashion, homes and philanthropy, the Journal said.

The New York Post also plans to introduce Page Six Magazine starting this Sunday, the New York Times reported in its online edition. The title refers to the gossip page that is the Post’s most-recognizable brand, but the magazine will be broader, the Times reported.

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