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Fox hit with lawsuit over use of Muhammad Ali in Super Bowl promo
October 10, 2017 / 10:06 PM / a month ago

Fox hit with lawsuit over use of Muhammad Ali in Super Bowl promo

Fox Broadcasting Co should pay $30 million for using without authorization images of boxing legend Muhammad Ali in a promotional video for the Super Bowl, according to a lawsuit filed on Tuesday.

Muhammad Ali Enterprises LLC, a company owned jointly by brand management firm Authentic Brands Group and a trust controlled by Ali’s family, said Fox needed its permission to feature Ali in a three-minute video created by the broadcaster that immediately preceded its broadcast of the 2017 Super Bowl in February.

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