October 17, 2018 / 9:59 PM / 9 months ago

Expedia discount program draws American Airlines trademark lawsuit

American Airlines Inc on Tuesday sought a court order blocking online travel booking company Expedia Inc from calling a new discount feature “Add On Advantage,” saying consumers would confuse it with the airline’s “AAdvantage” frequent flyer program.

American Airlines sued Expedia in U.S. District Court in Fort Worth, Texas, where the airline is based, alleging trademark infringement.

To read the full story on WestlawNext Practitioner Insights, click here: bit.ly/2PErc6d

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