September 9, 2019 / 3:09 PM / a month ago

U.S. FDA warns Juul over its marketing practices

Sept 9 (Reuters) - The U.S. Food and Drug Administration said on Monday it had issued a warning letter to Juul Labs Inc over its marketing practices for e-cigarettes, the latest in the agency’s efforts to curb the use of the devices that have become extremely popular among teens.

The agency said Juul's labeling and advertising of its vaping devices can lead to consumers believing that the products present a lower risk of tobacco-related diseases or are less harmful than other commercially marketed tobacco products. (bit.ly/2krQlGX)

Juul has already come under scrutiny for its marketing efforts, including its use of social media influencers to promote its vaping devices, with the Federal Trade Commission launching an investigation last month.

Reporting by Manojna Maddipatla in Bengaluru; Editing by Shinjini Ganguli

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