March 10, 2013 / 3:15 PM / in 5 years

Ladbrokes aims for online boost with Playtech deal - report

LONDON, March 10 (Reuters) - Ladbrokes, Britain’s second-largest bookmaker, is poised to strike a deal with gaming software supplier Playtech, to boost its online operations, The Sunday Times reported.

The newspaper said the two were in advanced talks about a tie-up that would hand Playtech a bigger role in running Ladbrokes’ internet casino and bingo games.

It said a partnership could be announced in the next few days.

Playtech is due to publish full-year results on Thursday.

Ladbrokes said last month it expected to see payback this year from a 50 million pound ($75 million) investment in an online business that had failed to keep pace with rivals.

Earlier this month, Playtech sold its stake in a joint venture with William Hill, Britain’s No. 1 bookmaker, for 424 million pounds.

Both Playtech and Labrokes were not immediately available for comment.

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