July 6, 2020 / 12:24 PM / a month ago

Mass tort TV advertising jumps amid coronavirus pandemic

Television advertising by law firms seeking clients for lawsuits against the makers of drugs and consumer products has escalated in 2020, as prices for ads dropped amid the coronavirus pandemic, according to an attorney ad tracking firm.

Lawyers and referral services have from January to May spent $67 million on mass tort TV advertising, up 6.6% from the same time last year, when law firms aired fewer spots that cost more money, according to data analyzed by X Ante.

To read the full story on Westlaw Practitioner Insights, click here: bit.ly/38wgitc

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