LONDON, Jan 10 (Reuters) - Lidl GB said its total sales rose 11% in the four weeks to Dec. 29 as the British arm of the German discount supermarket group outshone bigger rivals in what was otherwise a subdued Christmas period.
The company, the UK’s seventh biggest grocery chain with a market share of 6%, said on Friday that strong sales of beers, wines and spirits as well as higher demand for general merchandise boosted its performance.
Britain’s big four supermarkets - market leader Tesco , Sainsbury’s, Asda and Morrisons - endured a tough Christmas trading period as shoppers carefully watched their budgets.
Like Lidl, Aldi, also the British arm of another German discount supermarket chain, also posted growth, saying on Monday that its total sales rose 7.9% in the four weeks to Dec. 24. (Reporting by Sarah Young)
Reuters Breakingviews is the world's leading source of agenda-setting financial insight. As the Reuters brand for financial commentary, we dissect the big business and economic stories as they break around the world every day. A global team of about 30 correspondents in New York, London, Hong Kong and other major cities provides expert analysis in real time.
Sign up for a free trial of our full service at https://www.breakingviews.com/trial and follow us on Twitter @Breakingviews and at www.breakingviews.com. All opinions expressed are those of the authors.