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Lifestyle

Yellow gold to shine on this summer

A woman admires a gold necklace at a jewellery store in the northern city of Chandigarh, in this file photo from June 14, 2006. Yellow gold is seen outshining other metals this summer, a season that welcomes bright and warm jewellery and accessories, said participants of the trend-setting international jewellery fair in Vicenza. REUTERS/Ajay Verma

VICENZA, Italy (Reuters) - Yellow gold is seen outshining other metals this summer, a season that welcomes bright and warm jewellery and accessories, said participants of the trend-setting international jewellery fair in Vicenza.

“Yellow gold is making a great return” after being pushed aside by more high-brow white gold and platinum, they said.

“It’s about touching,” said Paladino Orlandini, a designer of exclusive gold pieces. “Yellow gold is sending you a warm message. White gold is more cold, more anonymous.”

The gold-heavy archaic style in the latest jewellery finds its inspiration in Greek, Roman, Etruscan mythology and archaeological finds are becoming more popular across Europe and in the United States.

Rose gold is also seen grabbing more attention.

Tinged with copper, its popularity in Russia has started to spread westwards. It has been used in jewellery with a Byzantine theme that uses an abundance of colored precious stones.

Diamonds and pearls -- which have shaken off their grandmotherly look -- are also finding their way into rose gold pieces, designers said.

Jewelers from India -- the world’s biggest gold jewellery market and a major diamond market -- have launched a campaign to “democratize” diamonds, make them affordable for a wider range of clients and not only for the rich.

But Umberto Picchiotti, a famous Italian jeweler whose exclusive diamond colliers look like a burst of stars and whose cost goes into the six-digit figures, raised an eyebrow: “Democratic diamonds? I think it’s a contradiction in terms.”

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