May 20, 2010 / 6:53 PM / 8 years ago

Logitech chairman sees Google TV driving sales

* Guerrino De Luca not giving short-term sales goals

* Says opportunities as big as those for PC

ZURICH, May 20 (Reuters) - Switzerland-listed technology company Logitech International SA LOGN.VX sees a Web-TV format launched with three big-hitting partners on Thursday driving its sales in years to come, Chairman Guerrino De Luca told Reuters.

Google Inc (GOOG.O), Intel Corp (INTC.O). Sony Corp (6758.T) and Logitech unveiled “Google TV” on Thursday in the latest effort to marry the Web to television and reach into the $70 billion TV advertising market. [ID:nN20140090]

    “The business opportunity is at least as big as the opportunity we had for the PC,” De Luca said. “We are not giving short-term estimates.”

    Logitech will introduce a companion box that brings Google TV to existing HDTV home entertainment systems and includes a controller that combines keyboard and remote control functions.

    The company also has plans to introduce an HDTV camera and video chat for Google TV, along with applications to turn a smart phone into a controller for Google TV and home-entertainment systems.

    “Today there are 60 million HDTVs ready for this in the U.S. At some point every TV in the world will be HD,” said De Luca. “You do the maths.” (Reporting by Jason Rhodes, editing by Gerald E. McCormick)

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