UPDATE 4-JA Solar cuts forecast, sees solar 'panic'

* Warns financial slump has created solar market ‘panic’

* Swings to net loss, cuts revenue and margin forecasts

* Shares slide more than 30 percent

(Adds analyst comment, updates share price)

By Matt Daily

NEW YORK, Nov 12 (Reuters) - Chinese solar cell maker JA Solar Holdings Co Ltd JASO.O said on Wednesday the global economic slump had triggered a "panic" in the solar market, prompting it to slash its sales forecasts and sending its shares down more than 30 percent.

Sales of solar cells and panels have risen sharply in recent quarters as companies such as JA Solar ramped up production of the clean power source, but the global economic slowdown has caused that growth to slow, leading to a supply glut.

“At this moment the market reaction has been panic,” Samuel Yang, chief executive officer, told a conference call.

The company, which posted a quarterly loss from its ties to defunct investment bank Lehman Brothers, said it had cut back on output of the cells that turn sunlight into electricity and would seek to renegotiate its polysilicon supply contracts.

That effort to cut costs for polysilicon, the key material in its cells, was an attempt to offset an expected 20 percent price decline in the average selling prices of its products.

“Just recently the euro depreciated dramatically, more than 23 percent. So we have to adjust our ASP (average selling price) to support our customers,” Yang said.

Europe is the largest market for photovoltaic solar equipment because of the subsidy programs set up by the German and Spanish governments.

JA Solar’s stock plunged as much as 32 percent to $2.27 following the announcement, bringing its loss since the beginning of September to nearly 90 percent.

“We do not believe in the ‘disaster scenario’ implied by the stock’s sharp drop during today’s session,” Raymond James analyst Pavel Molchanov said in a client note, noting that the stock was trading nearly 40 percent below its book value. “JA Solar’s low cost structure and healthy balance sheet place it in a strong competitive position.”

JA Solar said it would seek a 20 percent drop in the price it pays its suppliers for polysilicon in 2009, and that it had already won price concessions for 2008. The company would seek to push its contracted costs for silicon below the spot market price of about $200 to $220 per kilogram.


The company cut its 2008 revenue forecast to between $849.5 million to $878.9 million from the $1.05 billion to $1.17 billion it had forecast in October, and said its earnings per share would be near break-even.

It also cut its 2009 revenue forecast to $1.5 billion to $1.7 billion from the previously issued $2.0 billion to $2.2 billion.

Fourth quarter growth margins would drop to 5 to 7 percent, the company said, from 21.6 percent in the third quarter and 23.3 percent in the second quarter.

JA Solar said it lost a net $21.0 million, or 36 cents per American Depositary Receipt, in the third quarter. In the same quarter a year ago it earned $24.4 million, or 17 cents per ADS.

Excluding one-time items, the Hebei, China-based company reported earnings of 25 cents per share, just short of Wall Street analysts’ average forecast of 26 cents per share, according to Reuters Estimates’

Total revenue rose to $312.3 million from $125.2 million, and beat estimates of $302.1 million, according to Reuters Estimates, as the company more than doubled its solar cell sales.

JA Solar posted a one-time loss of $100 million in investments it made with Lehman, a $7.3 million loss from the derivatives deals with the bank and a 1.1 million share dilution based on shares lent to the collapsed investment bank.