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Westlaw News

McCormick is accused in lawsuit of copying Hidden Valley labels

The maker of Hidden Valley Original Ranch dressing, the best-selling salad dressing in the United States, sued McCormick & Co, accusing the spice maker of illegally copying its label’s font and color scheme for its own “Ranch” seasoning mix.

HV Food Products Co, a unit of Clorox Co, said McCormick’s intentional misappropriation of its trademarks would likely confuse consumers and appeared to be a “calculated move” to trade off its goodwill in the Hidden Valley brand.

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