January 11, 2018 / 7:35 PM / 2 years ago

NBC almost sold out on ads for Super Bowl

Jan 11 (Reuters) - U.S. broadcaster NBC said on Thursday it has sold out all but a handful of TV spots for the Super Bowl and expects ad sales revenue to exceed $900 million for this year’s Olympic Winter Games, both of which take place next month.

NBC, a unit of Comcast Corp, is charging on average more than $5 million for 30-second spots for the Super Bowl on Feb. 4, said Dan Lovinger, executive vice president of advertising sales at NBC Sports Group.

NBC expects to hit nearly $1.4 billion in ad sales revenue from the Super Bowl and Olympics combined, Lovinger said. (Reporting by Jessica Toonkel in New York; Editing by Lisa Shumaker)

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