July 20, 2009 / 7:42 AM / in 9 years

NetPlay to launch interactive casino on STV

* Says live casino to start from August

* Expects more demand from broadcasters (Adds details)

July 20 (Reuters) - British gaming firm NetPlay TV Plc NPT.L said it signed a TV distribution deal with commercial broadcaster STV Group Plc (STVG.L) to launch Scotland’s first live interactive TV casino.

NetPlay TV, which operates interactive gaming services including SuperCasino.com and ChallengeJackpot.com, said the casino would be broadcast live on STV in the late night schedule on Thursdays, Fridays and Saturdays, effective August.

“We believe demand from (terrestrial) broadcasters for these services will increase significantly over the coming months,” NetPlay Chief Executive Martin Higginson said in a statement.

NetPlay shares were up 1 percent at 27 pence on Monday morning on the London Stock Exchange. STV shares closed at 63 pence on Friday. (Reporting by Purwa Naveen Raman in Bangalore; Editing by Gopakumar Warrier)

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