Oddly Enough

The latest in film publicity? A barf bag

The cast of the film "Dirty Sanchez" are shown in this undated publicity photo released to Reuters August 24, 2007. REUTERS/Dimension Extreme/Handout

LOS ANGELES (Reuters) - Here’s one way to appeal to one segment of the youthful male market so beloved by film producers -- package your DVD with its own “barf bag.”

Genius Products home entertainment is including a paper bag with each copy of its new “Dirty Sanchez” DVD of outlandish pranks and stunts performed by a troupe of four British men who go by the same name.

The bags underscore the message that the DVD is so sickening that even its makers fear viewers may vomit. “(The ‘barf bag’) was a fun way for us to communicate directly with fans, and tell them what the DVD is all about,” said Scott Heffron, Genius’ vice president of marketing.

The idea came from the DVD, he said. Before one stunt, the Dirty Sanchez boys encourage audiences to get a “sick bag.”

The Dirty Sanchez troupe pulled pranks in a television show on MTV Europe and are not too different from the U.S. group, led by Johnny Knoxville, behind the popular “Jackass” movies.

The DVD follows the Brits as they travel the globe performing stunts. In one scene, they convince a man he can set a world record by getting shot with over 100 paint balls, and later admit no such record exists.

The DVD is part of a new “Dimension Extreme” DVD line from The Weinstein Co., which movies under their Dimension Films banner and is partnered with Genius Products Inc. The DVD label debuts on September 11 with “Dirty Sanchez” and “DOA: Dead or Alive,” featuring women in martial arts combat.