February 8, 2018 / 8:03 PM / 4 months ago

NBC says its Olympics ad sales set record for winter games

Feb 8 (Reuters) - U.S. national advertising sales for the Olympics in Pyeongchang have surpassed $900 million, a record for the winter games, U.S. broadcaster NBC Sports Group said in a statement on Thursday.

“We look forward to adding to this milestone as the drama of the Games unfolds over the next few weeks,” said Dan Lovinger, executive vice president of advertising sales for NBC Sports Group, a unit of Comcast Corp. (Reporting by Lisa Richwine; Editing by Frances Kerry)

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