December 24, 2007 / 11:49 AM / 11 years ago

Beer losing its fizzle in Germany

A waitress carries beer mugs during the opening day of Oktoberfest in Munich, September 17, 2005. Germans are losing their taste for beer, according to the German brewery association. REUTERS/Michaela Rehle

BERLIN (Reuters) - Germans are losing their taste for beer, according to the German brewery association.

Per-capita consumption of beer in Germany, once the world’s largest consumer of the drink, fell by 3.5 litres in 2007 to 112.5 litres — the eighth decline in the last nine years.

Brewery Association managing director Peter Hahn told Die Welt newspaper on Monday demographics were partly to blame for the fall from a peak of 156 litres in the 1980s.

But Germans are also drinking more non-alcoholic beverages, industry figures show.

Only once in the last nine years did beer consumption in Germany rise — in 2006 when it hosted the World Cup. It has long since fallen behind the Czech Republic and Ireland.”

Writing by Erik Kirschbaum; Editing by Ibon Villelabeitia

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