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Borders to reopen Web site; sell/close stores: report

A customer browses through books at a new Borders store in Kuala Lumpur in this April 19, 2005 file photo. Borders Group Inc. on Thursday plans to announce its intention to reopen its own branded e-commerce Web site in early 2008, ending an alliance with Amazon.com Inc. that had been the core of its online strategy, The Wall Street Journal reported. REUTERS/Bazuki Muhammad

NEW YORK (Reuters) - Borders Group Inc. BGP.N on Thursday plans to announce its intention to reopen its own branded e-commerce Web site in early 2008, ending an alliance with Amazon.com Inc. AMZN.O that had been the core of its online strategy, The Wall Street Journal reported.

At the same time, it will announce it is giving up on a decade-long effort to expand its own book-superstore concept internationally and will sell or franchise most of its 73 overseas Borders stores, the Journal said.

The company also plans to close nearly half of the Waldenbooks outlets it owns throughout the United States, the Journal reported.

Additionally, Borders plans to build a much bigger proprietary publishing operation by striking deals with Hollywood writers, celebrities and best-selling authors, the Journal said.

A representative from the book seller were not immediately available for comment.

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