March 2, 2020 / 2:14 PM / a month ago

CORRECTED-UPDATE 8-'Neutron Jack' Welch, who led GE's rapid expansion, dies at 84

(Corrects 15th paragraph to say O’Boyle spoke in an interview on Monday.)

By Timothy Aeppel and Alwyn Scott

NEW YORK, March 2 (Reuters) - Jack Welch, who upended the business world in the 1980s and 1990s by transforming General Electric Co from a stolid maker of light bulbs and washing machines into the most valuable U.S. public company, has died at 84, GE said on Monday.

Known as “Neutron Jack” for cutting thousands of jobs, Welch bought and sold scores of businesses, expanded the industrial giant into financial services and produced steadily rising profits. His success led other CEOs to begin using financial wizardry to improve earnings and wow Wall Street.

In Welch’s 20 years as CEO, GE’s market value grew from $12 billion to $410 billion, making him one of the most iconic corporate leaders of his era.

“When the book about business leaders in this century is written, Jack Welch will be near the very top,” said Thomas Cooke, professor at Georgetown University’s McDonough School of Business. “What he did as the leader of GE was remarkable.”

President Donald Trump tweeted: “There was no corporate leader like “neutron” Jack,” adding his warmest sympathies “to his wonderful wife & family!”

But Welch’s innovations, which included ruthless personnel management, cost cutting and offshoring, also set the stage for problems that would hit the company years after he left.

John F. Welch, Jr., followed Reginald Jones as CEO in April 1981 and served in that role until he retired in September 2001, choosing Jeff Immelt as his successor.

Two of Welch’s other top disciples - and Immelt rivals - left GE to head other major companies, helping spread Welch’s gospel: Jim McNerney at Boeing Co and Bob Nardelli at Chrysler and Home Depot Inc.

“Today is a sad day for the entire GE family,” current GE Chairman and CEO Larry Culp said in a statement. “Jack was larger than life and the heart of GE for half a century. He reshaped the face of our company and the business world.”

The outsized financing business Welch built nearly toppled GE during the 2008 financial crisis, requiring a bailout from legendary investor Warren Buffett. Immelt sold most of GE Capital and GE now trades at a fraction of its peak value.

Welch acquired new businesses and did not hesitate to use layoffs and outsourcing to streamline them, sometimes leaving shattered, embittered communities behind. He faced criticism - particularly after he retired from GE - for his cavalier attitude about offshoring and shutting U.S. plants, a theme that has grown more potent since the election of President Trump.

The U.S. industrial belt is dotted with communities devastated by GE’s downsizing. At its peak, for instance, GE employed 30,000 at a sprawling integrated industrial plant in Schenectady, New York, that now employs fewer than 3,000.

Both Welch’s style of management and the strategy he pursued to expand GE have since fallen from favor. CEOs who order mass layoffs now get attacked in tweets from the Oval Office, and Wall Street has lost its appetite for conglomerates.

Welch also made GE a training ground for business leaders and advocated aggressively ousting poor performers. In a 2001 New Yorker interview, he said, “If they’re in the bottom 10, they get zero raises, zero stock options, they don’t get a bit of bonus, they get zero.”

Thomas F. O’Boyle, author of the 1998 book “At Any Cost: Jack Welch, General Electric, and the Pursuit of Profit,” was an early critic of Welch’s tenure. In an interview on Monday, O’Boyle said: “You have to look at the totality of what occurred based on the strategy Welch initiated: the de-emphasizing of manufacturing, offshoring as many jobs as possible, and emphasizing financial services in GE Capital for earnings growth.”

O’Boyle noted that 80% of the some 1,000 acquisitions under Welch were in financial services. “And that strategy had terrible, terrible consequences for General Electric in the long run.”

A DIMINISHED CONGLOMERATE

In 1980, the year before Welch became CEO, GE recorded revenues of $26.8 billion; in 2000, the year before he left, they were nearly $130 billion. In 2001, GE was one of the largest and most valuable companies in the world, up from America’s tenth-largest by market cap in 1981.

Yet today, GE has sold most of the divisions Welch added, and many fault Welch for much of GE’s recent decline.

“He was lauded in business schools, and many CEOs considered him a role model, but few today would praise his tactics,” said Erik Gordon, assistant professor at the University of Michigan’s Ross School of Business. “He left a bloated, hollow mess to his successors. GE went from being a titan of industry to a dismembered wreck.”

The company spun off its insurance business into Genworth Financial Inc in 2004, for example, but kept a large batch of money-losing policies written during Welch’s tenure. Those forced GE in 2018 to take a $6.2 billion charge and set aside $15 billion in reserves.

In 2015, activist investor Nelson Pelz’s Trian Partners bought a $2.5 billion stake in GE and pushed for further focus on core industrial businesses, prompting Immelt to sell most of the remaining parts of GE Capital.

ENGINEER BY TRAINING

Born in 1935, Welch earned his B.S. degree in chemical engineering at the University of Massachusetts, and his M.S. and Ph.D. degrees in chemical engineering at the University of Illinois in 1960.

That same year, Welch joined GE as a chemical engineer at its plastics division in Pittsfield, Massachusetts. He was elected the company’s youngest vice president in 1972 and became vice chairman in 1979.

While his GE career is mostly seen as an upward trajectory, it included an early setback. In 1963, the Pittsfield plastics factory had an explosion that tore off the roof, and Welch was nearly fired. He later touted the experience as part of what created his management approach, noting that a manager at the time talked him through what he could have done better.

Books by Welch include “Winning,” from 2005. He co-wrote a column with his wife Suzy Welch for Reuters and other media.

“Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others,” Welch wrote in “Winning.”

Reporting by Rachit Vats and Uday Kumar in Bengaluru, Jessica DiNapoli and Nick Zieminski in New York; Additional reporting by Scott Malone, Tim Aeppel, Alwyn Scott and Sweta Singh; Editing by Arun Koyyur, Edward Tobin and Dan Grebler

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