September 18, 2008 / 1:27 PM / 9 years ago

UPDATE 1-PepsiAmericas, Dr Pepper in pact for Crush brand

(Recasts; adds details)

Sept 18 (Reuters) - PepsiAmericas Inc PAS.N, the No. 2 Pepsi bottler, signed a deal with soft-drink maker Dr Pepper Snapple Group Inc (DPS.N) that will boost distribution of Dr Pepper’s Crush beverage brand in the U.S. South and Midwest markets.

Minneapolis-based PepsiAmericas will transfer distribution rights for certain brands, including Hawaiian Punch, to third-largest U.S. soft-drink maker Dr Pepper as part of the deal, the companies said in a statement.

Other terms of the agreement were not disclosed.

    The licensing agreement with Dr Pepper increases Crush’s availability to about 80 percent of PepsiAmericas’ U.S. footprint.

    The deal further aligns PepsiAmericas fruit-flavored carbonated soft-drink portfolio behind Dr Pepper’s Crush brand, which includes flavors such as orange, diet orange, grape and strawberry.

    The deal between the companies follows No.1 Pepsi bottler Pepsi Bottling Group Inc’s PBG.N deal, announced in August, to carry the Crush brand in the majority of its territories throughout the United States.

    Shares of PepsiAmericas closed at $21.40 Wednesday, while Dr Pepper’s shares ended the day at $24.75, both on the New York Stock Exchange. (Reporting by Dilipp S. Nag in Bangalore; Editing by Pratish Narayanan)

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