Feb 21 (Reuters) - Online travel services company Priceline Group Inc on Wednesday said it is changing its name to Booking Holdings Inc to align with its larger business, Booking.com.
The unit has more than 1.5 million properties, the company said.
Booking Holdings which primarily consists of Booking.com, priceline.com, KAYAK, agoda.com, Rentalcars.com and OpenTable, will begin trading under the new ticker “BKNG.O” on Feb. 27.
The name change goes into effect immediately. (Reporting by Sanjana Shivdas in Bengaluru; Editing by Shailesh Kuber)