March 2 (Reuters) - Candie's, a brand of Iconix Brand Group Inc ICON.O, along with Kohl's Department Stores KSS.N, a mid-priced retailer of apparel and home goods, have signed a marketing deal with pop-star Britney Spears.
Spears will appear in Candie’s Only at Kohl’s 2009 print, television, in-store and online marketing campaign, Iconix said.
Candie’s and Kohl’s will also sponsor Spears’ upcoming tour, beginning March 3.
Prior to Spears, Hilary Duff, Destiny’s Child, Ashanti, Hayden Panettiere and several other pop singers have endorsed Candie’s. (Reporting by Poojya Trivedi in Bangalore; Editing by Deepak Kannan)
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