NetPlay gets licence to operate Freeview channel

Dec 15 (Reuters) - British-based NetPlay TV Plc NPT.L said on Monday it acquired a digital terrestrial television licence to operate a 24-hour dedicated Freeview channel, the first interactive gaming company to do so, and its shares rose nearly 6 percent.

NetPlay said it would broadcast its services, including and Live Bingo, on Freeview Channel 48 with effect from Jan. 8, 2009.

The company had previously bought spare capacity on the Freeview platform from other broadcasters such as Virgin and Nuts TV. NetPlay said Freeview is Britain’s largest digital TV platform with more than 15.3 million users.

“NetPlay TV now broadcasts its services, including and Live Bingo, on three of the four digital TV platforms, Freeview, Sky and Freesat, giving it a total addressable audience of over 23 million homes in the UK,” the company said.

At 0852 GMT, NetPlay shares were up 5.9 percent at 27 pence. (Reporting by Kumar Alagappan in Bangalore; Editing by Mike Miller)