April 23, 2019 / 6:00 AM / in 3 months

French fashion group SMCP forms partnership with China's JD.com

PARIS, April 23 (Reuters) - SMCP, the French fashion group whose labels include Sandro, announced on Tuesday a partnership with leading Chinese online platform JD.com , as it seeks to expand its presence in the lucrative Chinese market.

SMCP, which is majority owned by Chinese retail group Shandong Ruyi, said its partnership with JD.com would offer Chinese consumers more access to SMCP’s collections of Sandro and Maje items.

“We are pleased to announce this partnership with JD.com that further expands our reach in China, where online shopping is booming,” said SMCP’s digital and innovations director, Flavien d’Audiffret.

“This new step reflects SMCP’s ambition to capture all growth opportunities in a region where our brands desirability has been constantly growing over the past five years,” he added. (Reporting by Sudip Kar-Gupta; Editing by Himani Sarkar)

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