PARIS, Aug 2 (Reuters) - French fashion company SMCP , whose brands include Sandro and Maje, said on Monday that it had appointed Isabelle Guichot as its new CEO, to replace Daniel Lalonde.
Guichot joined SMCP as CEO of Maje in September 2017, and the company said in a statement that she had “since then successfully grown the brand while demonstrating continuously her business and leadership skills.”
SMCP is majority-owned by Chinese company Shandong Ruyi .
Reporting by Sudip Kar-Gupta, Editing by Louise Heavens
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