July 8, 2014 / 4:45 PM / in 4 years

Nike ending Manchester United soccer sponsorship

LONDON, July 8 (Reuters) - U.S. sportswear company Nike confirmed on Tuesday that it would not renew its kit supply deal with English soccer club Manchester United when it expires next year.

“Any partnership with a club or federation has to be mutually beneficial and the terms that were on offer for a renewed contract did not represent good value for Nike’s shareholders,” the company said in a statement.

German rival Adidas is expected to replace Nike as a partner of the 20-times English champions. (Writing by Keith Weir, editing by William Hardy)

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