June 25, 2010 / 6:53 PM / in 8 years

One Seattle Starbucks to get beer, wine this fall

* Olive Way cafe will serve beer, wine after renovation

* Co. already testing beer, wine in two concept cafes

* Starbucks seeking to boost afternoon, evening business

* No other Starbucks outlets planned to get beer and wine

By Lisa Baertlein

LOS ANGELES, June 25 (Reuters) - Starbucks Corp (SBUX.O) said on Friday it will give beer and wine a try in one of its namesake cafes when it reopens a renovated Seattle store in the fall.

“We’re always looking to improve the afternoon and evening business,” said spokeswoman Sanja Gould, who added that Starbucks has no immediate plans to expand beer and wine sales into other cafes.

The world’s biggest coffee chain has been selling beer and wine at two upscale concept stores in Seattle’s Capitol Hill section for about a year. [ID:nN02185669]

    The first Starbucks cafe chosen to test beer and wine is located on East Olive Way in that same neighborhood.

    Starbucks is applying for building and beer and wine permits for the store, which at 2,500 square feet is nearly two times larger than the company’s typical cafe.

    The renovated store also will feature a U-shaped espresso bar that gives customers more room to interact with Starbucks employees, meeting rooms and an indoor/outdoor space with a fireplace that opens onto a park.

    Starbucks owns all of its U.S. stores and is working to differentiate itself from new competitors like fast-food chains McDonald’s Corp (MCD.N) with upmarket renovations and specialty coffee products. (Reporting by Lisa Baertlein; Editing by Gary Hill)

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