January 28, 2009 / 9:04 PM / 11 years ago

NBC says Super Bowl ad sales nearly done

LOS ANGELES, Jan. 28 (Reuters) - NBC has sold all but two ad spots for its Super Bowl broadcast, despite the pressures of economic recession, the network said on Wednesday.

All the advertisements for the National Football League championship game on Sunday sold “at prices above $2.4 million, a large number of them as high as $3 million,” said Dick Ebersol, chairman, NBC Universal Sports & Olympics.

“Considering the state of the economy in the United States, we couldn’t be any more thrilled with where we are,” he told reporters in a conference call.

The Super Bowl is annually the most-watched television broadcast in the United States with estimates of as many as 100 million Americans tuning-in for some portion of the program. As a result, it collects high rates for ads.

NBC, which is majority-owned by General Electric Co (GE.N), sold more than 80 percent of the ads by mid-September, before the credit crisis put a crimp on spending by advertisers. But sales in recent weeks have slowed down.

NBC is broadcasting its first Super Bowl in 11 years. (Reporting by Alex Dobuzinskis: Editing by Bob Tourtellotte and Andre Grenon)

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