* Intends to list under symbol “TEA” on New York Stock Exchange
* Says proposed IPO price an estimate only for calculating SEC registration fee (Adds details, follows alerts)
April 28 (Reuters) - U.S speciality tea retailer Teavana Holdings Inc has filed with the U.S. regulators to raise up to $100 million in an intital public offering to redeem some of its shares, pay off debt and for general corporate purposes.
Atlanta, Georgia-headquartered Teavana intends to apply for listing of its common stock under the symbol “TEA” on the New York Stock Exchange, said the company in a filing with the U.S. Securities and Exchange Commission.
Founded in 1997, the retailer of premium loose-leaf teas and teawares reported $124.7 million in 2010 sales and has a store base of 146 stores.
The company said Merrill Lynch, Pierce, Fenner & Smith Inc and Goldman, Sachs & Co. are the underwriters for the offering.
Reporting by Rachel Chitra in Bangalore