NEW YORK (Reuters) - MySpace, the social networking site, on Tuesday said it formed a partnership with Oberon Media to create a new gaming channel on the site.
The fast-growing company, which is owned by News Corp, said the new channel MySpace Games will allow users to choose from hundreds of games and add them to their Web pages.
MySpace is looking to tap into the fast-growing market for “casual gaming” -- five-minute distractions that appeal to audiences of all ages by letting them test their wits against other online players.
MySpace Games is expected to launch in 2008, the companies said.
Privately held Oberon Media was founded in 2003 and backed by Goldman Sachs, Morgan Stanley, Oak Investment Partners and Lehman Brothers.
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